Highlight Games Extends Greek Super League Rights For Soccerbet
The agreement extends Highlight Games’ ability to feature archival footage from top Greek football clubs in its virtual sports betting product.
Exclusive Rights Renewal
Highlight Games has secured an extension of its exclusive rights agreement to utilise archival footage from the Greek Super League for its Soccerbet betting platform.
Content From Renowned Clubs
This renewal ensures the continued inclusion of content from Greek football clubs, such as Olympiakos, Panathinaikos, and PAOK Salonika.
Virtual Sports Betting With Real Footage
Soccerbet enables users to engage in virtual sports betting using match highlights, integrating real game footage with digital betting formats.
CEO’s Statement
Steven Holmes, Highlight Games CEO, commented:
«I’m delighted to announce yet another exclusive rights extension for Highlight Games. Our Greek Soccerbet game has proven to be incredibly popular with players and it’s a testament to our ongoing relationships and quality product portfolio that we’re able to continue to deliver this exclusive content to our valued customers.”
Expanding Global Reach
These partnerships have brought Highlight’s content to new audiences, supported by archival material from leagues like LaLiga and Serie A. In 2024, Highlight Games partnered with Sahara Games Technology to introduce Soccerbet to players in Kenya, Uganda, and Mozambique. It also expanded its presence in Europe through a deal with ComeOn Group, which integrated Highlight’s video virtual sports into its sportsbook platform.
Diversification Of Offerings
Highlight Games continues to diversify its offerings, recently launching additional virtual sports products such as tennis and MotoGP games. These initiatives align with its strategy to cater to the growing demand for video-based virtual sports in regulated markets worldwide.
